OPTIMISE YOUR PROFILE IN LINKEDIN JUST WITH 7 ADVICES

Many people have a LinkedIn profile but only upload their academic qualifications and professional experience, which is a great mistake because there are a lot of steps to get better profile.

Today LinkedIn is really useful to connect with different kind of professionals in many fields, however it is one of the social networks which is less optimised by users. How can we take advantage of all its facilities?

  1. ANY FOTO IS NOT ENOUGH

Remember that an image is worth a thousand words, your profile photo can say all about you so in LinkedIn it is necessary to keep in mind these advices:

  • You must appear alone in the picture: forget group photos on holidays or that picture in which you cut out someone. This is not professional.
  • Your face have to be shown: avoid pictures where your body appears entirely or close-up photo (an eye, for example). Eloquence is expressed by the face. It is better one in which you feel natural, neither very formal nor very informal.
  • Don’t forget smiling: this always transmits a positive image of you. To smile too much and not to smile enough is not good, one which shows you just like you are is adequate.
  • Clear, well lit photo and your face in the middle.

This seems quite obvious but many people are still making these mistakes. Try to look at some profiles and you will see a lot of people with a bad optimised photo.

You need to have a profile photo. Unless there is a photo, your profile will never be 100% completed so your searches will not be as effective and your profile will not appear in all searches.

  1. INCLUDE KEY WORDS IN YOUR PROFILE

Keywords in LinkedIn are very important. Most of the users use them in the title of the introduction, but we need to know how to optimise this item in order to achieve more results in searches.

Before to start, it is better that you know keywords of your profession, so think about what words describes you better.

  1. KEEP SEPARATELY THE CONTENT WHICH DESCRIBES YOU

To improve your curriculum in LinkedIn, don’t forget to divide and organise all the info correctly. Distinguish appropriately among extract, experience, projects, languages, aptitudes and validations, education and additional information.

Extract is the first thing which will be read about you. This have not to be a summary of your career, take advantage of the space to write a text that persuades other to contact you and keep reading your profile.

In the part of experience there will be a list of all your jobs, their duration and what you did it in each one. Where you worked and what your position was are not enough.

In projects, remember to highlight what you are doing now.

Regarding to languages, it is good to stand out those you are fluent in, certificates you got and curses you did.

Aptitudes and validations are one of the most important parts of your profile, where you can show your professional skills. Generally, we tend to forget this part and not to realise its importance. LinkedIn will help you by suggestions about which words are better for your professional profile.

Taking education into account, don’t write what school you went, it is better to summarise the most important steps in your education (usually your last academic experience) which is that you want to be assessed.

Eventually, in additional info you have to take advantage of this space to write all you were not able to in the other parts: your websites, Twitter, interests…

  1. PERSONALISE EVERY EMAIL TO MAKE A CONTACT

Don’t write the typical message predefined by LinkedIn, other could interpret it like you do not have enough time to make a personal message, you are lazy or stuff like this. Go further, create a personalised email for every different contact you make. Tell them why you are connecting and having in your list of contacts.

  1. TO BE PART OF GROUPS

Using groups in LinkedIn could help you a lot of, it is not just for sharing current topics, news… You only have to start looking for those groups which are related to your professional sector and seeking new interesting contacts for your profile. Professional groups will make your name more known in the sector, you will obtain new contacts and visibility. Even more important, you may achieve synergies with other people who are interested in the same as you.

  1. CREATE YOUR CONTACT NETWORK

Don’t start adding a lot of people, you need to create new contacts little by little. Having a good number of contacts will make you have more visibility and the possibility of be in touch with more people. It is better not to saturate and send messages without sense, just send it to people you know, then add more people to your network.

  1. POST AND SHARE

Posts are the first thing which is possible to see when we are in LinkedIn and they are even better than groups. This is the best way to show you like an active person.

Write and share content with value, which reflects your way of thinking, what you feel attracted and your knowledge. Always keeping an eye in your audience, because they must feel that you share good and interesting info. In this way, you will achieve your contacts share and recommend your posts so your profile will reach more people.

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